1. A spotlight- so you get found
2. Star Quality- so you stand out from the crowd
3. Buzz- so people talk about you and refer you
4. Shelf Life- so they remember you when the time comes to buy
5. Personality- so they learn to like and trust you.
- Valuable content delivers all of these things. "When considering creating on-site web content for your clients, be sure to know what sort of customer you're trying to attract, know what they are struggling with, and why they might hire you. Once you've figured that out, share your expertise generously"
- Deliver content that is either unique, more engaging, more timely or more conveniently delivered than your competition. Businesses that get success from their content do at least one of these things really well.
- A web presence is absolutely essential to any business. If you want success in your marketing get online and provide the type of information your clients are searching for.
More: http://bit.ly/1GvQsRF
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