Strategies And Tactics Your Writing Should Be Targeting for SEO

1. Search Engines:
If you hope to be found on the search engine results pages, you need to write content related to the products or services you want to be found for, and you need to include keywords – period. However, this does not mean that you need to stuff the keywords into the content, or that your content should sound unnatural. These articles should still be well written and of interest to your target readers.

  2. Your reader:
This one is always the most important and includes the peronas you identify as being part of your target market. Your content should always be well written and of interest to your readers.

 3. Produce sharable content:
Find a subject within your industry or community that would be of use to customers at multiple businesses. For example, our plumber may write (or hire someone to write) a “Guide to Re-designing your Bathroom” and offer it as a free download from his website. In addition, he can have an attractive button designed and offer it to local electricians, plumbing supply stores, flooring companies, paint stores, etc to put on their websites so that they can offer the guide to their customers.

 6. Build Up Backlinks:
Backlinks are important for every search engine, but they seem especially seem important for Bing rankings. Based on studies conducted by Searchmetrics, “on average, 52-53 per cent of the backlinks of websites ranked among the top 30 results on Bing contain keywords in the anchor text (which is about 10% more than Google). And 2% of backlinks of pages ranked in the top 30 on Bing contain a stop word (while on Google it is 10%).”
Marcus Tober, CTO and Founder of Searchmetrics, stated “The number of backlinks seems to be the most relevant metric for Bing, whereas the majority of the other backlink features – such as no-follow links or the presence of stopwords in the anchor text – seem not yet to be as relevant for rankings as they do for Google.”
In short, utilizing backlinks can boost your rankings as long as they come from legitimate sites.

7. Content is King:
This shouldn’t come as a surprise. Both Bing and Google want quality content. Bing specifically stats that it’s looking for “clear, deep, easy to find content on your website,” which will be more likely to be indexed and appear in results.
Bings also suggests that your site avoid too many ads and affiliate links and feature content that is easy to “navigate, rich and engaging to the visitor, and provide them the information they seek.”

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